The GLOBES 2000: The Judges’ Story
The scene was set, a panel of jurists of marketing professionals hailing from blue-chip clients and agencies around the world sat down together in Chicago to judge what could be claimed to be the first gathering of work that could truly be called “the best promotions in the world.”
The reason this is an inaugural event is that the newly established Globes represent the only worldwide creative competition in which to participate; entries must first have been judged as national winners in their respective categories by an accredited judging authority in their country of origin. Hence, our judging panel eagerly gathered to review the international collection of “winning” entries. The day-long judging process did not disappoint.
The jury was extremely impressed by the work they examined. Verbatim comments heard around the room included:
“Complete and consistent throughout, reflecting a strong sense of creative relevancy.”
“Original, fresh and synergistic.”
“Gutsy; an outstanding program with excellent results.”
“Yet another very strong category with lots of good work; the winner demonstrated a very `experiential’ and involving twist to a traditional solution.”
“Brilliant, engaging and relevant.”
In judging the Best of Show, the judges’ comments were:
“The overall body of work was excellent and the standard set by the Globe winners in each category exceptional.”
In selecting the Grand Prix winner, the judges commended “the strength of the idea, it’s simplicity and its ability to involve the consumer in a brand building and experiential fashion.”
That’s the judges’ story and we’re sticking to it.
