More Rules Made to Be Broken
All right class, let's review. Who remembers the No. 1 Rule of Promotion? Peter?That's right, the first rule was: Make Your Own Rules. Promotion is about
Consumer Marketing
November 1, 2000
ROOMS FOR IMPROVEMENT
ROOMS FOR HYATT HOTELS BOOKS ITSELF FOR MORE BRANDING BY FOLDING "THE TOUCH" TAGLINE INTO EVERYTHING IT DOES.Hotel service providers have always been
Rules Made to Be Broken
Every year at the PRO Awards luncheon, after the deals go down and the lights go up, there is a moment of truth. It occurs when one colleague approaches
Keeping A Civil Tongue
There are still two months left in 2000, but I'm going out on a limb and making my nomination for Most Distasteful Promotion of the Year right now.My
A Case for Ethnic Sampling
Several years ago, 25 independent sampling companies and leading manufacturers joined together to form the Product Sampling Council of the Promotion Marketing
How I Spent My Camp Jeep Vacation
PROMO's features editor gets an inside look at DaimlerChrysler's annual owner event.According to General George S. Patton, three things enabled the U.S.
Belly Up to the TV
New on-premise satellite system is a Big Fat deal.Big Fat, Inc. is getting into the TV business.The New York City-based company, home to the promotions
How the Other Half Lives
It's a cliche to say India is a land of contrasts. But on my first visit here, the contrasts are too striking to ignore. There's the Taj Mahal on one
DVC Looks for Financing
Latest talks involve Chicago investor. Morristown, NJ-based DVC, Inc. is looking for an outside investment, and most recently has been speaking with Lake
