Getting More Contemporary
SFX bolsters field marketing with Heffernan buy.SFX, Inc., New York City, added additional field execution capabilities to its massive stable of entertainment
Consumer Marketing
ALL THE WORLD’S A STAGE
The inaugural Globes uncovered campaigns without boundaries.After nine years of handling the global World PRO Awards of Excellence competition, PROMO
Kickin’ It
Battle Creek, MI-based Kellogg USA is kicking support of its Frosted Flakes brand up a notch with a tie to Major League Soccer that began late last month.Two
MAKING IMPRESSION
Savvy shops turn the best promotion strategies into public relations events.Ask Doug Dome about the Birthday Cake War and his face lights up.Sara Lee
On the Run
A pilot run gives wireless marketing its first real test drive.Whether you consider the mobile phone to be an indispensable lifeline or the biggest nuisance
E-COMMERCE
Once Bitten, Twice Buy? Online retailers vow to avoid the mistakes that plagued the 1999 holiday shopping season.The dollar remains strong, shoppers are
Stock Answers
Promotions.com restructures as its share price dwindles.Promotions.com last month laid off 13 percent of its workforce as part of a corporate restructuring
Grand Schemes
While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places - toy stores,
NEW AND NOTEWORTHY TOOLS
NOVEMBER 2000 Unfattening the Wallet So, you say you like phonecard promotions, but don't like the costs of manufacture and distribution? Try the Virtual
Peace-Keeping Efforts
Unilever's detergent launch belies the uneasy atmosphere in Israel.In a country such as Israel, where current interactions are shaped by thousand-year-old
