MARKETING SERVICES
NOVEMBER 2000 Jeffrey Rothchild promoted to president and ceo of The Rothchild Printing Group, Elmhurst, NY, a promotional printer for the food, drug,
Consumer Marketing
An Epidemic of Innovation
PRO Award 2000 winners took some chances and produced some very healthy results.Judges for the PRO Awards 2000 cheered when Momentum North America's launch
AGENCY MOVES
NOVEMBER 2000 DVC Group, Morristown, NJ, promoted Stephanie Murrin to senior executive vp-chief creative officer, William Donlin to executive vp-chief
BEST OVERALL PROMOTION
Most Innovative Communication Strategy Campaign: Tamiflu Launch Agency: Momentum, St. Louis (New York City office) Client: Roche, Nutley, NJ Mobile marketing
PETA Peeves
Among the industry gossip bandied about during the PROMO Expo conference and exhibition at Chicago's Navy Pier last month came two reports of the People
Brand Riffing
That advertising doesn't give the brand the justice it deserves," many of us often say. You see advertising on TV or in a magazine, and you know the product
PROMO Expo Retrospective
Based on the feedback we've heard thus far and our own staff's impressions, it sounds like last month's PROMO Expo 2000 conference and exposition will
NEW AND NOTEWORTHY PRODUCTS
NOVEMBER 2000 Apple Not Included Metal lunch boxes are popular once again. But you don't have to go hunting for your old Welcome Back, Kotter carry-all.
Will the Grinch Steal Christmas?
Between Toys "R" Us, Wendy's and the post office, shoppers may notice little else this season.Get ready for a motherlode of Grinch.Universal Studios'
AMERICAN demographics.
A potpourri of data appearing this November in PROMO's sister title, American DemographicsFamily ties that bind are especially true among America's grandparents
