MOVERS&SHAPERS
THE LAW The Names: Bob Butterworth, Janet Napolitano, Skip HumphreyTitles: Florida Attorney General, Arizona Attorney General, Former Minnesota Attorney
Consumer Marketing
Holiday Central
Mall promotions gain status with national marketers.Promoting in shopping malls is hardly a new strategy for marketers. But the lengths to which brands
More Fuel to the Fire
AGs, health groups blast Philip Morris for in-school giveaways.Officials in Arizona and Rhode Island called Philip Morris onto the carpet in October when
Cashing In at 40,000 Feet
Milepoint.com adds a monetary twist to frequent-flier programs.Feel like you'll see the next millennium before your frequent-flier miles start paying
Adventures in Lightbulbs
A little U.K. shop won a big award with a bright idea.London-based promotion agency Davies Little Cowley Fiddes took home the first-ever Grand Prix prize
WHO MADE A DIFFERENCE MOVERS&SHAPERS
PROMO looks at the people who helped drive the promotion industry into the 21st century."The relationship is now interactive, with the consumer more in
Pre-Game Warmups
With Super Bowl ads getting pricier, NFL sponsors are relying more on promotions to score brand awareness.Look for more action on the sidelines of Super
When Little White Lies Turn Unbelieveably Blatant
Temptation can be insidious. Marketers have even been known to experience a wanton urge to inject a promotion tactic right into their product design.
Top Ten Online Promotional Pointers
Online promotions were a major topic at this year's PROMO Expo, so I thought I would recap some of the most salient points brought forth during the show.1.
Consolidators Come, Maybe Go
Lake Group to build a network for DVC; Aspen considers `options.'Terry Graunke didn't waste much time getting back into the consolidation game.With the
