The Nine-Month Campaign
Makers of baby products try to beat the stork into expecting households.When Janice Uhlin-Rowe of Charlotte, NC, became pregnant for the first time five
Consumer Marketing
German Bank Says `Show Me The Money’
For all their cost-effectiveness and accountability, incentive-based promotions still operate in a highly regulated - if not outright prohibitive - environment
January 1, 2001
Getting Carded
San Francisco-based stored value card provider Zowi Corp. last month relaunched its flagship CobaltCard under the American Express brand.Zowi's private-label
MARKETING SERVICES DECEMBER 2000
Kathy Cullen joined customer relationship management company Brierley & Partners, Dallas, as chief financial officer and senior vp.Scott Matson appointed
NEW AND NOTEWORTHY PRODUCTS
Remote Patrol Customers spend more time on the couch than anywhere else. (This is not documented, just our opinion.) Capitalize on that sad fact by getting
Snow Days
Card-carrying snowmobilers suit up this month. Will the weather hold?When the Quebec Federation of Snowmobile Clubs met this fall, a rep from Yamaha offered
SPECTRA SPOTLIGHT
Breakfast Barkeeps Working professionals grab a granola bar in a dash out the door, while families munch waffles or cereal at the kitchen table, right?So
I’M WITH THE BAND
EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY.There's a new back beat to event-based marketing these days: Exclusive concerts with the brand
STILL ON THE LINE
Pre-paid phonecards remain a valuable marketing tool.When airports nationwide were hit with major delays last summer, Lufthansa Airlines staffers gave
