Cashing In at 40,000 Feet
Milepoint.com adds a monetary twist to frequent-flier programs.Feel like you'll see the next millennium before your frequent-flier miles start paying
Consumer Marketing
Adventures in Lightbulbs
A little U.K. shop won a big award with a bright idea.London-based promotion agency Davies Little Cowley Fiddes took home the first-ever Grand Prix prize
WHO MADE A DIFFERENCE MOVERS&SHAPERS
PROMO looks at the people who helped drive the promotion industry into the 21st century."The relationship is now interactive, with the consumer more in
When Little White Lies Turn Unbelieveably Blatant
Temptation can be insidious. Marketers have even been known to experience a wanton urge to inject a promotion tactic right into their product design.
Pre-Game Warmups
With Super Bowl ads getting pricier, NFL sponsors are relying more on promotions to score brand awareness.Look for more action on the sidelines of Super
Top Ten Online Promotional Pointers
Online promotions were a major topic at this year's PROMO Expo, so I thought I would recap some of the most salient points brought forth during the show.1.
Consolidators Come, Maybe Go
Lake Group to build a network for DVC; Aspen considers `options.'Terry Graunke didn't waste much time getting back into the consolidation game.With the
Cool as Ice
Brands lace up with figure skating to get closer to females.Figure skating's roots can be traced back to Jackson Haines, an American-born gentleman who
December 1, 2000
FINALISTS
Best Multidiscipline Campaign Campaign: Baby Bonus Savings Club Agency/Client: Mars Advertising/Farmer Jack Supermarkets Mars helped Farmer Jack keep
