STILL ON THE LINE
Pre-paid phonecards remain a valuable marketing tool.When airports nationwide were hit with major delays last summer, Lufthansa Airlines staffers gave
Consumer Marketing
AGENCY MOVES DECEMBER 2000
Rose Ann Anschuetz took over the Chicago office of Publicis Dialog as president and chief executive officer.Scott Hudgins promoted to partner and group
Behind the Music
At VH1, star-studded events have promotional partners singing.Evidently aware that consumers are getting overloaded by awards shows, VH1 late last month
Keebler Deal Fortifies Kellogg
Tony the Tiger is getting an assist from Ernie and the Elves. Kellogg Co., Battle Creek, MI, gets at least two marketing boosts by acquiring Keebler Co.,
More Than a Coupon
FSI Council selects three campaigns for its famed Hall.Chicago-based FSI Council of America hosted a press conference and cocktail party at PROMO Expo
ANSWERING THE CALL
This year's Dialog Award winners prove phonecard offers can get customers talking.With everybody and their grandmother e-mailing the bejeezus out of each
Consumer evolution
Promotion participants are migrating to the Internet. But traditional marketing tactics are still what's driving them there.Perhaps a day will come when
Making Lemons into Lemonade
This issue contains a great deal of discussion about the need for brand marketers to listen more closely to customers and tailor promotions to meet their
NEW AND NOTEWORTHY TOOLS
DECEMBER 2000 Habla Espanol? Orange, CA-based direct marketing company Experian introduced a new Spanish-speaking consumer database that lets brands target
Head of the Class
Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High
