February 1, 2002
Consumer Marketing
No Pain, No Gain
Welcome to the recession since it's now safe to officially call it that. P-O-P manufacturers, however, were witnessing its effects long before economists
Invisible Giants
At $55,521, they have the highest annual per-capita income of any U.S. demographic (besting whites by $10,000 and almost doubling the next most affluent
Shutter Shudder
Photo marketers are getting their promotions into tighter focus this year. Film sales are falling as digital photography catches on, the economy falters,
NEW AND NOTEWORTHY PRODUCTS
Game Faces Sports fanatics will appreciate this Game Time Sports Watch, which is pre-programmed with the entire schedule of their professional team of
The Government’s Agenda
Consumer privacy was a hot topic at the Promotion Marketing Association's Law Conference last month in Washington, DC. Keynote speaker J. Howard Beales,
CLIENT SIDE
Yahoo, Inc., Santa Clara, CA, named John Costello chief global marketing officer. Peter Weedfald named vp-marketing communications and new media at Samsung
Industry Balance
DraftWorldwide in November hired 14 former executives from Simon Marketing to staff a new in-house unit called Premium Surge. The move gives Chicago-based
ACQUISITIONS
SOS FOR FAO Calabasas, CA-based educational products retailer Right Start, Inc. agreed to acquire $55 million in assets from struggling toy retailer FAO
Sugar Rush
There's no place like the ready-to-eat cereal aisle for competing promotions. PROMO swung through a Stop & Shop in Norwalk, CT, in early December and
