upfront
A NEW LOOK! Another way in which we're celebrating our 15th year is with this totally redesigned premiere issue. Our new creative director, Richard Zoehrer,
Consumer Marketing
Marketing Services
Promotional Products Association International (PPAI), Irving, TX, named David Taylor marketing manager. Michael Eckerman named vp-manufacturer development
Color Coding
M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA's M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,
All Wired Up
What recession? Consumer electronics wholesale sales will hit a record $95.7 billion this year, up three percent from 2001, projects the Consumer Electronics
Make and Modeling
Summer is fast approaching. And with it comes the high season for mobile marketing. An endless caravan of customized cars, expanded vans, and big rigs
Acquisitions
LION FOR SALE Legendary movie studio Metro-Goldwyn-Mayer put itself on the auction block with an all-stock asking price of $7 billion (the company is
Account Action
San Francisco-based Mypoints.com, Inc., selected by FTD.com, Downers Grove, IL, to conduct an e-mail marketing campaign. Atlanta-based infinitee named
The Hands of Time
When I graduated from U.C. Berkeley with a bachelor's degree in History, then-governor of California Jerry Brown said at our commencement, History. Well,
Anti-Cloning
There will be no Joy of Pepsi in hyperspace this time around. Pepsi-Cola Co. has opted to forgo any marketing activity connected to the May 16 release
Guest Column: Nothing Happened Until Now
If you happened to doze off 15 years ago and have just now begun to stir, not to worry. You didn't miss much. Except for one teensy development that might
