Premium Incentives: Holding On
It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist
Consumer Marketing
Premium Incentives: Promotional Peaks
Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on campaigns whose use of premiums best relate to
Higher Learning
Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That's one conclusion
By the Dozen
Dunkin' Donuts is in a party mood. The Boston-based chain last month launched a new campaign to boost bulk sales with an instant-win game and dedicated
Cover story: The Candyman Can
Who says it's unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,
Coupons: Recession Poof!
It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch
Premium Incentives: The Secretarial Prize Pool
Workers of the world, unite. Incentives aren''t just for salespeople anymore. Once used exclusively to inspire the favored-son sales staff, employee motivation
X Marks the Top
A trio of campaigns touting the launch of Microsoft Corp.'s Xbox racked up five awards for two agencies in the Promotion Marketing Association's 2002
Schmoozing at Sunset
ACTION! That's what's in store for those who attend next month's StarPower conference. This year's Promotion Marketing Association conference promises
Burger Queen
Last Wednesday I had burgers and a brownie for breakfast and I'm still trying to recover. I was in Miami, at Burger King headquarters, to hear about new
