Decision Makers
AT&T Wireless, Redmond, WA, named G. Michael Sievert executive vp and chief marketing officer and a member of the company's senior leadership team. Most
Consumer Marketing
Premium Incentives: Promotional Peaks
Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on campaigns whose use of premiums best relate to
What Kmart’s Troubles Mean To Me
I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?
Premium Incentives: Holding On
It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist
Higher Learning
Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That's one conclusion
By the Dozen
Dunkin' Donuts is in a party mood. The Boston-based chain last month launched a new campaign to boost bulk sales with an instant-win game and dedicated
Cover story: The Candyman Can
Who says it's unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,
Coupons: Recession Poof!
It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch
Premium Incentives: The Secretarial Prize Pool
Workers of the world, unite. Incentives aren''t just for salespeople anymore. Once used exclusively to inspire the favored-son sales staff, employee motivation
X Marks the Top
A trio of campaigns touting the launch of Microsoft Corp.'s Xbox racked up five awards for two agencies in the Promotion Marketing Association's 2002
