Eavesdropping on Shoppers
Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears' two-year-old housewares chain, and pull out her cell phone. She
Consumer Marketing
Cooking with Gas
Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King's R&D team develop recipes for 2003 the second phase of an ambitious
At a Mailbox Near You
COX TARGET MEDIA TOOK VALPAK TO THE MOVIES THIS WINTER. As part of a program overhaul, Key Largo, FL-based Cox dressed up its co-op coupon mailer in February
Slamming on the Brakes
A U.S. Bankruptcy judge gave Kmart Corp., Troy, MI, permission to drop its five-year-old sponsorship of NASCAR, Daytona, FL, as part of reorganization
Talking Like a Local
Sometimes, the best part of a radio promotion happens off the air. Marketers are using station tie-ins to bring their brand experience to the street.
Power to the People
THE GLOBAL COLOR VOTE IS A LESSON IN DEMOCRACY If the State of Florida was even half as organized as the M&M's marketing team, Al Gore might be in the
Tourist Traps
Editor's Note: The following is part two of an article detailing the development of mobile marketing campaigns. After looking at vehicle design in March
Premium Incentives: Behind the Scenes
There's a reason why plastic gift cards aren't recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration
Decision Makers
AT&T Wireless, Redmond, WA, named G. Michael Sievert executive vp and chief marketing officer and a member of the company's senior leadership team. Most
Premium Incentives: Holding On
It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist
