The Class Menagerie
The rich are different than you and me, declared F. Scott Fitzgerald. But they're becoming less so at least for marketers, who have seen a blurring line
Consumer Marketing
That’s Amore
Victoria's Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking
Backward to Basics
Dates, after all, should be intimate affairs. Six years ago, when Miller Brewing Co. launched Blind Date a sweepstakes awarding 500 winners a trip and
Music: That’s Amore
Victoria's Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking
Best Overall Campaign: Greener Pastures
Sure, now you love Shrek. But think back to that first time you heard the title. Didn't it conjure up gross images of dislodging unwanted particles from
Knowledge is a Click Away
YOU'VE BEEN ASKED to evaluate a new slate of promotion agencies; it's finally time to implement that sampling program you've been considering; you're
TV, Cable: Talk Like an Egyptian
Artie Scheff knew a two-part miniseries called Egypt: Beyond the Pyramids might be perceived as can we say it? a bit of a snoozer. But The History Channel's
Hire Education
BMW of North America's Hire Film Series won two Gold awards on its way to being named the best campaign of 2001 in the Promotion Marketing Association's
You’ve Got Results!
There probably isn't anyone unfamiliar with the line, You've got mail. Heck, they even named a movie after it. America Online had the country again mimicking
TV, Broadcast: Never Say Die
When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never
