Knowledge is a Click Away

YOU’VE BEEN ASKED to evaluate a new slate of promotion agencies; it’s finally time to implement that sampling program you’ve been considering; you’re thinking of incorporating a music-related incentive into your next campaign. You need information, and you need it right now.

Sound familiar?

We’re excited to announce a brand new way for you to get access to useful how-to and reference articles, on-demand and for free. PROMO has partnered with Selling Communications, Inc. (SCI), a targeted media and information company, to provide our readers access to the magazine’s reference article archives at www.promomagazine.com.

The strategic partnership enables us to use SCI’s patent-pending technology to serve up articles on a number of promotion-related topics. It also provides you with access to more than 100 additional how-to and reference articles — via SCI’s Sales Marketing Network — covering marketing topics ranging from direct mail to incentive programs, promotion research, employee motivation, and more.

We’ve assembled a library of PROMO’S how-to and reference articles, combined them with those of our sister marketing publications in the direct, special events, meetings, and incentive fields, and merged them with SCI’s archives to provide a broad and deep array of the information you need when you’re in planning mode.

You can access these articles today by going to www.promomgazine.com and clicking on the “Info Now” button on our home page. You’ll be asked to register to use the system, but there’s no charge, and you’ll only have to register once.

Visit this new service often, as we’ll be adding articles to the library on an ongoing basis. And, if there’s a specific topic you’d like to see covered as a how-to article on the site, send me an e-mail at [email protected] and we’ll see what we can do.