Doctor’s Orders
It won't be a sleepy summer in Plano, TX. Dr Pepper/Seven Up, the No. 3 carbonated beverage company, has a full marketing slate planned for its top brands
Consumer Marketing
Agency Moves
Thierry Anglade named director of client services at Chicago-based 141 Communicator's New York City office. Frankel, Chicago, promoted Lisa Mills to vp-account
Closing Credits
We feel a little guilty every year after judging our Entertainment Marketing Awards. There are always at least a few entries we really like that don't
Greener Pastures
Sure, now you love Shrek. But think back to that first time you heard the title. Didn't it conjure up gross images of dislodging unwanted particles from
Talk Like an Egyptian
Artie Scheff knew a two-part miniseries called Egypt: Beyond the Pyramids might be perceived as can we say it? a bit of a snoozer. But The History Channel's
Internet: You’ve Got Results!
There probably isn't anyone unfamiliar with the line, You've got mail. Heck, they even named a movie after it. America Online had the country again mimicking
Kicking Field Goals
It's not easy getting from Colorado Springs, CO, to Columbia, SC, in 48 hours at least for an 18-wheeler and two vehicles filled with 12 field staffers.
Products
Below the Belt Didn't know that today's cool teens wear their shorts with the waistband turned down? Virginia Beach, VA-based Boxer Rebellion does. The
New and Noteworthy Tools
MAKING A SPLASH With 75 percent of the earth covered by water, Edison, NJ-based Aquatising figures its brand of water-oriented marketing can't miss. The
Sponsorship Touchdowns
The National Football League, New York City, shook up its sponsor ranks in March with what are believed to be the largest deals in sports sponsorship
