The Long Way to Madison and 23rd
The initial code name for BMW's Hire Film Series was the Big Idea. It was big for so many reasons. It accomplished a laundry list of heavy objectives
Consumer Marketing
Back to the Bog
It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek's November video premiere after its spring fling with the theatrical release
Promotional Products: Down, Not Out
What goes up occasionally has to come down, right? After eight straight years of double-digit growth, spending on promotional products sank 10.4 percent
On The Air
The other morning I woke-up from a dream to the sound of a woman screaming. The dream took place in a mythic promotion world where every creative concept
May 1, 2002
It’s All About the Work
We've given a 10-year tune-up to the PROMO 100. Try to rank promotion marketing agencies by ad-industry standards and, more often than not, you'll come
Acquisitions
SECRET ADMIRER Merchandise agency Bensussen, Deutsch & Associates, Seattle, acquired Los Angeles-based Secret Identitee, a promotional products supplier
Basic Training
When the USS Carl Vinson and the USS Sacramento returned to Bremerton, WA, in January after a tour overseas, there were more than loved ones on the dock
Client Side
White Plains, NY-based Snapple Beverage Group named Lewis Goldstein director of communications, which makes him responsible for developing promotions,
Truth Comes Out Swinging
Dog urine was the last straw for Lorillard Tobacco Co. The Greensboro, NC-based company sued anti-tobacco nonprofit American Legacy Foundation, Washington,
