Premium Incentives: Better to Give
Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks
Consumer Marketing
Profiles: Marketing Werks
Marketing Werks doesn't have a gearshift logo just for style. This full-service agency constantly shifts focus from one mobile marketing campaign to the
Acquisitions
MIX AND MATCH Coca-Cola Co., Atlanta, reached an agreement with Diageo plc and Pernod Ricard to purchase the Seagram's Mixers line for an undisclosed
June 1, 2002
Acquisitions
MILLER TIME? Philip Morris Cos., New York City, confirmed last month that it is negotiating to sell struggling Miller Brewing Co., Milwaukee, to South
The New British Invasion
Kipper is the hat trick. He makes the British invasion of my home complete. Kipper is an animated dog graced with a well-meaning terrier of a best friend,
Client Side
Mercedes-Benz USA, Montvale, NJ, named Scott Keogh general manager of corporate communications. RadioShack Corp., Fort Worth, TX, named Douglas Scott
Rising to the Occasion
During the reign of communism, it was normal for millions of Soviet Union citizens to wait in line for hours simply to buy a loaf of bread. In the last
Fizz Whiz
Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream
Fight for Your Rights
During the dot-com boom, corporations couldn't buy up naming rights for sports arenas fast enough. Massive deals worth $200 million over 20 years became
