Fast Clip
With the economy in its third year of doldrums, it's little surprise that consumers say they're using coupons as a way to pinch pennies. But scratch beneath
Consumer Marketing
April 1, 2003
Street Guerrillas
The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media
products
Wrap Em Up Sensational Baskets, Alpharetta, GA, offers gift baskets for almost any occasion and has added corporate gifts to its lineup, including the
R.S.V.P.P.
What's a retailer to do? Holiday shopping tanked, the economy's double-dipping, terrorists and war are glowering on the horizon, and winter's chill won't
NECESSARY ELEMENTS
Concepting: Matching creative to clients' needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter
Ask the pharmacist
Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two
Walk the Walk, Talk the Talk
The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone's favorite tax
Under-promise, over-deliver
Managing client projects is one of the most important parts of your business. Your profitability will live and die based on your firm's ability to deliver
Acquisitions
24/7 REAL MEDIA DUMPS STAKE IN IPROMOTIONS 24/7 Real Media, New York City, has sold all but a minority interest in iPromotions, Inc. to a group of private
