Major Events
Event Marketing - Total SPent in 2002: $132.3 billion
Event Marketing - Total SPent in 2002: $132.3 billion
Sampling rebounded slightly after a dismal 2001, up a modest 9 percent to an estimated $1.34 billion as marketers gingerly resumed campaigns. “Sampling
When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO
For the second straight year, specialty printers took a hit right in the pocketbook, as spending by promotion marketers fell 2.2 percent to $5.7 billion
The consumer is always right, especially when he or she gets to pick their own premium reward. Employees, business partners and other incentive recipients
Nothing gives usually unflappable marketers that deer-in-the-headlights look like the mention of the word privacy. With horror stories circulating about
In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in
Vivendi Universal Entertainment, Los Angeles, and MasterCard International, Purchase, NY, have launched a multi-year marketing alliance that gives the
Judy has been working twice as hard and twice as fast for the past two years as her company teetered above bankruptcy and laid off a quarter of its staff.
While brawn and beauty got a nod, the majority of finalists in this year's Reggie Awards had something that appealed to the kid in all of us. The Promotion