Acquisitions
OCEAN SPRAY NIXES BUYOUT OFFER Ocean Spray Cranberries Inc. turned down an $800 million acquisition offer from Northland Cranberries. Northland, which
Consumer Marketing
Versatility Adds Value
Fulfillment spending rose 13.5 percent to $3.6 billion in 2002, according to PROMO estimates based on industry sources. The industry took a 15 percent
SITE Unseen
Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional
Chasing Jaime
It's ironic, really, that Chase Manhattan's tagline is: The right relationship is everything. It seems Chase wants to strike up a relationship with my
Measured Approach
A continued soft economy seemed to have little impact on promotion-related research spending as marketers may have shifted methods slightly but spent
Riding High
Sweeps, games and contests emerged relatively unscathed from the McScandal of 2001 to enjoy a spending increase of 9 percent to $1.8 billion in 2002,
Hey, Big Spender
In the heady days of the late 1990s, pushing the incentive envelope with lavish trips and expensive products wasn't just about motivation, but a badge
Keep em flying!
Frequent-flier miles will not become a pass payment option despite the foul financials of some of their biggest sponsors. So says Tim Olson, founder of
Signs of Life
It may not have signaled a return to the heady days of the late ‘90s, but 2002 offered the first glimpse of hope to the beleaguered premium incentives
The Hard Sell
Coupon activity in 2002 returned to the stable levels of 1999. “In 2000, the industry numbers were inflated, as was all media. In 2001, it was undervalued.
