Mr & Mrs T Taps Events and Sweeps in $5 Million Campaign
Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated
Consumer Marketing
Disney Branded Ice Creams Hit the Market
In a long-term agreement, Disney Consumer Products and Well's Dairy, Inc. have launched a variety of ice creams, frozen novelties and yogurt products
Trial Date Set for 2004 in IRI Anti-Trust Suit Against ACNielsen
Information Resources, Inc. will go to court next year with its $350 million-plus anti-trust suit against ACNielsen, Dun & Bradstreet Corp. and IMS International.
Post Cereal Packs CDs in Boxes for $10 Million Baseball Promo
To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in
Scholastic Puts $4 Million into Harry Potter Release
Scholastic is about to cast another spell in advance of the summer release of the fifth book in the Harry Potter series, with midnight parties, partnerships,
Interpublic Sells NFO Research for $435 Million
In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider of marketing research and
Allied Domecq Debuts Fusion Rum with $20 Million Campaign
Allied Domecq Spirits & Wine North America has launched a new Fusion Rum and plans for a major promotion and advertising campaign this fall. With the
Spears and Skechers Settle Lawsuits
Skechers USA has settled mutual breach of contract lawsuits with Britney Spears, Sketchers said yesterday. Details of the settlement were not revealed.
Clearly Canadian Promotes Sweeps on 4 Million Bottles
More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part
Product Spending Drop off Continues in 2002: PPAI Study
Spending on promotional products fell for the second year in a row in 2002, according to an annual industry study released this week by Promotional Products
