Spidey Sensation
The studio knew it was going to be a big picture; the question really was how big Spider-Man would be. We had one of the last great super heroes to make
Consumer Marketing
McDonald’s Winning Combination
McDonald's new game plan seems to have worked. Late last month McDonald's Corp. wrapped up Winning Time, its first game promotion in 19 months since the
Your Vitamin Chews
IT MAY LOOK AND TASTE LIKE GUM, but it's a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA
Holding out for a Hero
Tough but tender won the evening at this year's Reggie Awards, presented in March in Orlando at the annual convention of the Promotion Marketing Association.
Teen Power
Finding a brand spokesperson who appeals to kids and to moms and can quarterback a successful back-to-school promotion for the No. 1 food company in the
Lights, camera, promotion
Somebody pinch me I'm having entirely too much fun. Not only have I spent the last month immersed in dozens and dozens of the best promotion campaigns
Innis Maggiore Group adds promotion to ads
In March, advertising and p.r. group Innis Maggiore Group announced the establishment of a sales promotion department under Scott W. Edwards, a former
Sweet Tooth
Slimy green sundaes keep spelling success for Baskin-Robbins. The ice cream chain again played its entertainment card for a fall 2002 tie-in with NBC
Shoppers Drift from Supermarkets
Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.'s
Agency Moves
Pierce Promotions & Event Management, Inc., Portland, ME, promoted Sharon Linnane to VP-account services and Kevin Joyce to VP-operations. Barry Neumann
