Product Spending Drop off Continues in 2002: PPAI Study

Posted on by Chief Marketer Staff

Spending on promotional products fell for the second year in a row in 2002, according to an annual industry study released this week by Promotional Products Association International.

Estimated sales volume fell 5.59% to $15.6 billion. PPAI attributed the drop to fewer companies spending due to mergers, a reduction in the number of distributors and the plain old bad economy.

In 2001, the promotional products industry experienced its first spending slump in 40 years. The PPAI survey is drawn from a sample of 15,661 distributors, split between companies with sales of more than $2.5 million and sales of less than $2.5 million.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	
Pro
Awards 2023 

	  

	Click here to view the 2023 Winners
             
        

 

 

	
	
        

        
2023 LIST ANNOUNCED

    

        

        
		
	

	  
CM 200
 
	  
Click here to view the 2023 winners!
	    

	
             
        

    













                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.