Millennials Still Favor Email: Survey
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.
Here are some ideas to put into practice to make a better business case for video.
To celebrate the life of Herschell Gordon Lewis, here's a small collection of his contributions to Chief Marketer and Multichannel Merchant.
A personal remembrance of copywriting legend Herschell Gordon Lewis, who has passed away at age 87.
When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?
Whether we want to admit it or not, our B2B buying decisions have an association with our personal desires. The reasons we choose one option over another tie back to personal needs and consequences.
Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.
The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month's B2B LeadsCon.
5 principles the new client-agency relationship will be built on including a la carte services, a business-like approach to fees and transparency into costs.
There are different account based marketing (ABM) models that apply based a company’s customer base and needs.