Borenstein Group, Inc. Case Study
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THIS YEAR, TOP SHOPS BECOMES THE CHIEF MARKETER 200—APPLY TODAY!” Welcome to the 2017 PROMO and B2B Top Shops Directories The PROMO Top Shops is a searchable directory of the Top 100 U.S. promotion agencies highlighting each agency’s featured skill sets, campaigns and contact information. This online resource is a searchable database…
Creating connective pathways and creating context can help amplify the power of your BB content marketing strategies.
When customer data is incomplete or in silos, there may be still be efforts to connect with customers in multiple places, but they will be less effective. Recognition is the thread that reports these interactions are with the same person but using different touch points.
Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.
Ken Danieli, the principal of Danieli Consulting, opines on how differently Trump's and Clinton's marketing strategies have shaped the polls.
Chief Marketer talked with David Bell, a marketing professor at the Wharton School, and academic director of Wharton Executive Education’s upcoming three-day program “Digital Marketing Strategies for the Digital Economy.
Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.