B2B Marketing

Webinars Engage Prospects for Iron Mountain and Recall

September 22, 2017 |  by Beth Negus Viveiros

Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.

Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects

September 22, 2017 |  by Beth Negus Viveiros

Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.

Content Creation Tops List of Needed Marketing Skills

September 22, 2017 |  by Rich Pearson

Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.

Marketing and Advertising Talent Crisis Looms: ANA Study

September 21, 2017 |  by Patty Odell

Three groups were surveyed—the advertising and marketing industries, academia and new hires/college students. Each group has it’s own set of issues.

Trifacta Creates a Tiered ABM Focus

September 20, 2017 |  by Beth Negus Viveiros

Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.

Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges

September 20, 2017 |  by Beth Negus Viveiros

At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.

5 Ways Marketing Can Support Sales

September 12, 2017 |  by Sharon Gillenwater

How can marketing create more content that supports c-suite engagement and boosts sales? Here's five tips.

Engaging Professionals is Challenging for B2B Healthcare Marketers

September 12, 2017 |  by Beth Negus Viveiros

Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health's Matt McNally.

Building Winning Webinar Programs

September 7, 2017 |  by Beth Negus Viveiros

Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.

B2B Millennials Place Value on Relationships: Survey

September 6, 2017 |  by Beth Negus Viveiros

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.