B2B Marketing

5 Content Marketing Myths to Bust in 2018

January 2, 2018 |  by Ana Cook

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.

How Google, Amazon and Facebook Have Changed B2B Marketing

December 28, 2017 |  by Glenn Gow

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

The 2017 B2B and Martech Top 10

December 19, 2017 |  by Beth Negus Viveiros

Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.

Better B2B Lead Gen in 2018: 3 Tips

December 14, 2017 |  by Tom Shapiro

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Six Elements of Effective Marketing Creative Design

December 6, 2017 |  by Danielle Riley

A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones.

Better Webinars in 2018: 10 Tips

November 29, 2017 |  by Beth Negus Viveiros

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

The Digital Crossover Between Marketing and Technology

November 16, 2017 |  by Brian Gregg

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.

Medidata Builds B2B Branding Platform on Hope

November 15, 2017 |  by Beth Negus Viveiros

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

Four Event Marketing Metrics That Matter

November 15, 2017 |  by Dax Callner

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.

Millennial Marketers Want You to Get Involved: Survey

November 8, 2017 |  by Beth Negus Viveiros

Millennial marketers’ feelings about their employers and marketing in general are very similar to their more senior counterparts, according to a new BMA NYsurvey.