NEW LISTS
Eli Research Publications
Medical newsletter publisher Eli Research Inc. is offering the Eli Research Publications database identifying 313,790 healthcare and financial professionals. Those named here paid $300 to $500 to receive monthly newsletters covering various aspects of the healthcare industry.
Selections: Specialty, home/business, state/SCF/ZIP
Price: $150/M (database); $125/M to $130/M (other files)
Contact: Edith Roman Associates Inc., 800-223-2194
Improving Your Health
This last-48-month master file offers the names of 2.1 million individuals who provided information by direct mail indicating an interest in improving their health and lifestyle. The median age of those listed is 40. Last-two-week and other hotlines are available, in addition to self-reported spousal information.
Selections: Hotlines, gender, lifestyle, age, presence of children, income, marital status, occupation, education, state/SCF/ZIP
Price: $120/M
Contact: Infocore Inc., 760-607-2500
Cystic Fibrosis Foundation (Spanish)
The Cystic Fibrosis Foundation is releasing a list of donors who responded to Spanish-language direct mail since the organization began sending out appeals in Spanish during mid-2003. Some 15,300 donors gave $10 on average. Women account for nearly half of those listed on the file.
Selection: State
Price: $110/M
Contact: RMI Direct Marketing Inc., 203-825-4616
Consumer Lifetrends DB
A database offering highly specialized selections, including the specific types of credit cards and insurance that individuals have, is on the market. Names of more than 5.3 million credit cardholders are offered. Information on the Consumer Lifetrends Responder Credit Card database is derived from online surveys and registries. More than 28 selects are available, including self-reported credit ratings, number of cards and number of credit card investments by type, in addition to standard selects.
Selections: Hotlines, age, contributors, gender, presence of children, state/SCF/ZIP
Price: $85/M (base)
Contact: ListSolutions, 732-967-1516
Financial Opportunity Seekers
The names of some 654,500 financial opportunity seekers are now available. These people purchased books, tapes and manuals to learn about starting a home business. Women account for 70% of buyers. The average unit of sale was $40. About 20,000 records are generated for a monthly hotline. Space advertising and direct mail are the file’s sources.
Selections: Gender, age, state/SCF/ZIP
Price: $90/M (base)
Contact: Listdata Management Services Inc., 845-357-1881
Cambridge Medical Products
This catalog file identifies 46,424 who purchased preparations over the past 12 months to help maintain healthy joints. They paid $50 to $250 for JointEase, Move Easy, Aspronol and supplements such as HGH Gold.
Selections: Telephone, hotlines, home/business address, state/SCF/ZIP
Price: $100/M
Contact: MKTG Services, 215-968-5020
Tennis Week
Tennis Week News Inc. is offering a list of 25,443 active subscribers to Tennis Week magazine, which covers major tournaments around the world. Subscribers’ median age is 36; their average annual income is $120,900. Three-quarters of those on the file are members of tennis clubs, 93% have credit cards and 79% are college graduates.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: MeritDirect, 914-368-1069
The Model Parent
Statistical models using magazine subscriber records and data enhancements from Donnelley Marketing’s DQI3 consumer and lifestyle information database were used to assemble the 1.8 million-record Model Parent file. Phone numbers, demographic and lifestyle selections are available. The median age of these men and women is 33. They earn $55,000 a year on average and 55% are college educated.
Selections: Age, income, age of child, homeowner, donors, lifestyle interests, marital status, gender, credit card, telephone numbers, state/SCF/ZIP
Price: $80/M
Contact: Walter Karl Inc., 845-732-7089
Money Making Networks
This list identifies 12,691 recent opportunity seekers. These individuals purchased information about opening home-based businesses and other income-generating projects. New names reportedly will be added monthly. The sources are direct mail, telemarketing, space advertising and the Internet. Women make about 58% of these purchases.
Selections: Age, income, credit card, homeowner/renter, home value, presence of children, gender, latest month, state/SCF/ZIP
Price: $90/M
Contact: Research & Response International Inc., 212-489-8610
Just Connected Movers
Beach List Services Inc. has come out with a file of new movers that’s based on telephone company records. Just Connected Movers offers 9.2 million names. It identifies consumers who moved within the last six months. Several hotlines are available, including a last-14-day selection.
Selections: Hotlines, dwelling type, radius pull, area code/prefix, telephone numbers, gender, marital status, county/state/SCF/ZIP
Price: $100/M (base)
Contact: Beach List Services Inc., 615-356-1100
America’s Expectant Mothers
Carney Direct Marketing is renting a list identifying new and expectant mothers using birth shower registration records. The names of some 456,560 mothers are offered here, in addition to a monthly hotline with counts exceeding 100,000. These women are generally age 20 to 35 with a $35,000 or higher yearly income.
Selections: Trimester, income, monthly hotline, state/SCF/ZIP
Price: $100/M
Contact: Carney Direct Marketing, 800-240-3349
Harvard Business School Subs
The Harvard Business School Publishing Newsletter U.S. file features the names of 22,050 subscribers. The equivalent Canadian file identifies 2,136. These names come from the sub files of Harvard Management Update, Negotiation, Strategy & Innovation, and the Balanced Scorecard Report. Subscriptions run from $99 to $750. The source is direct mail.
Selections: Paid, gender, province/state/SCF/ZIP
Price: $150/M (U.S.); $160/M (Canadian)
Contact: Lake Group Media Inc., 914-925-2249
Credited Investors
Individuals who’ve expressed interest in launching a home-based business are identified here. These 9,172 men and 7,331 women bought books, magazines or attended seminars related to getting a business up and running. The average unit of sale was $50. Three-quarters of those listed are married and range in age from 35 to 64. Most hold professional or managerial positions. The source is direct response.
Selections: Phone, gender, state/SCF/ZIP
Price: $175/M
Contact: VentureDirect Worldwide, 212-655-5153
Ascend Media’s Gaming Trades
Statlistics is renting Ascend Media’s subscriber lists for Indian Gaming Business and Slot Manager magazines. The first title reaches 6,330 tribal gaming executives, regulatory officials, managers and suppliers involved in bingo or casino operations. The source is direct mail. Slot Manager offers the names of 8,898 subscribers. Both quarterlies are bundled for delivery with International Gaming & Wagering Business, a magazine published by the National Indian Gaming Association.
Selections: Phone numbers, state/SCF/ZIP
Price: $120/M
Contact: Statlistics, 203-778-8700
Wealthy Active Investors DB
Walter Karl Inc. used statistical models to assemble a database of investors who subscribe to business publications. Wealthy Active Investors names close to 2 million. These records are derived from self-reported and behavioral data, matched to and enhanced with information from Donnelley Marketing’s DQI3 database.
Selections: Age, income, homeowner, marital status, presence of children, credit card, mail order buyers, donors, telephone, lifestyle interests, gender, state/SCF/ZIP
Price: $80/M
Contact: Walter Karl Inc., 845-732-7089
Small Business Select
Select Publishing Inc. has a new list naming 100,000 small business owners. The sources are direct mail, telemarketing, mail surveys and the Small Business Select card pack. Each of these business owners have 12 employees on average.
Selections: State/SCF/ZIP
Price: $85/M
Contact: Names and Addresses Inc., 847-850-1012
Hardy Diesel Home Energy Catalog
Hardy Diesel and Equipment Inc. is releasing the 102,232-name customer list from its Hardy Diesel Home Energy Catalog. The book features alternative energy systems for homes and offices, including solar and wind power, in addition to diesel and propane-based systems. An average purchase runs $2,500. Virtually all customers are men. The sources are direct mail, space advertising and card packs.
Selections: Recency, state/SCF/ZIP
Price: $95/M
Contact: McCarthy Media Group Inc., 608-837-4343
Ethnic Financial Services
This list of ethnic credit cardholders offers more than 3.3 million names and projected quarterly hotline counts with 1.3 million records. Data is being assembled from credit processing agencies, retailers and enhanced compiled lists. Separate segments with hotlines are being offered for African Americans, Asian Americans and Hispanic Americans
Selections: Ethnicity, age, income, gender, language preference, purchase behavior, homeowners, presence of children, mail order buyers, payment indicator, state/SCF/ZIP
Price: $65/M
Contact: Response Media Products Inc., 770-936-6248
BlackSingles.com
Single Concepts Inc. tapped VentureDirect Worldwide’s XactMail Network division to rent an e-mail list of registered members from paid Web site BlackSingles.com. The count is 173,121. About 55% of these site users are women, average age 28; 85% are college educated.
Selections: Age, occupation, gender, marital status, sexual preference, smoking habits, hotline
Price: $175/M
Contact: XactMail Network, 212-655-5110
Barefoot Books
Children’s books cataloger Barefoot Books is offering the names of nearly 5,000 last-12-month buyers and catalog requesters. Most customers are women, about 32 years old, who have children 8 years of age and younger. The average sale is $60. Sources include direct mail, space advertising, retail and the Internet.
Selections: State/SCF/ZIP
Price: $85/M
Contact: Catalyst Direct Marketing, 201-405-1414
Sterling Media Canadians
A Canadian list from Sterling Media recently was released. The nearly 1 million records, which were generated from online marketing campaigns, are sourced from Sterling’s parent company Vendare Group’s database. Sterling offers games, sweepstakes, coupons and other promotions. Vendare captures data from Web site registrations and online transactions. Various click-through selections are available based on wants, needs and interests.
Selections: Clickthrough categories, hotlines, age, gender, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, 203-778-4110
Save the Children
Save the Children’s enhanced list names 103,097 donors. Their $25 average contributions provide funding for health, education and economic opportunity programs that benefit kids in 40 nations, including the United States. About a third of these people have household income above $100,000.
Selections: Gender, household income, mail order buyers, adult’s/children’s age
Price: $80/M
Contact: 21st Century Marketing, 203-487-3104
House Beautiful Z-24 Enhanced
An enhanced version of House Beautiful magazine’s subscriber file is now on the market A total of 486,260 active subscribers are identified. Information shared by more than 400 catalogers participating in the cooperative Z-24/CircBase database makes it possible to choose numerous product selections from this file. A typical subscriber is 45 years old and has household income of $112,000 a year.
Selections: Product category, recency, gender, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., 203-532-2434
U Love to Read
A list of magazine subscribers who’ve committed to a 60-month magazine subscription is being rented by Listdata Management Services Inc. A universe of 931,104 names is available. Subscribers named here chose magazines for $2.77 per week. Once the sales were completed, subscribers were given an 800 number so they could cancel their subscriptions at any time. The source is inbound telemarketing.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $85/M
Contact: Listdata Management Services Inc., 845-357-1881
Walking for Health
Infocore Inc. has introduced a last-48-month master file that identifies more than 5.2 million men and women who regularly walk for health maintenance. All the data on this file, including numerous lifestyle selections, is self-reported. One of the hotlines offered provides weekly names. The sole source is direct mail.
Selections: Hotlines, lifestyle, income, occupation, age, presence of children, marital status, education, gender, state/SCF/ZIP
Price: $120/M (base)
Contact: Infocore Inc., 760-607-2500
Lifetime Magazine
Hearst Corp. has released a file of subscribers to Lifetime magazine. A total of 412,673 actives are listed. Published jointly by Hearst and Walt Disney Co., Lifetime is modeled after the cable TV station of the same name. The typical subscriber is a 39-year-old woman with median household income of $75,000.
Selections: Hotlines, age, address changes, gender, home address, income, Nielsen count, income, paid, parents of, children by age, source, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., 203-531-2434
Risky Business Hispanic Hotfile
This is a postal list of nearly 60,000 Hispanics who responded to online business opportunities. They paid an average of $200 on a credit card to receive information about money-making business ventures.
Selections: Quarterly hotline
Price: $85/M
Contact: Catamount Group, 203-778-4410
Old Money Values
Self-reported data from multiple direct mail surveys has been assembled to create the Old Money Values list. A total of 155,008 last-12-month names are available. Most of the people listed are 35 to 55 years old with a $100,000 or higher household income. Some of their interests include attending cultural arts events and collecting art and antiques.
Selections: Household income, quarterly hotline, phone numbers, exact age, lifestyle interests, presence of credit card, children by age, length of residence, gender, homeowner, marital status, mail order buyer, state/SCF/ZIP
Price: $90/M
Contact: Mail Marketing Inc., 201-750-3222
The Energy Letter
This is a list of 300,000 subscribers to investment newsletters such as The Energy Letter. An average subscription costs $250. Most of these individuals are accredited investors. Their average household income is $250,000, and median age is 60. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $200/M
Contact: Carnegie Marketing Associates, 310-540-4757
Essential Nutritional Health Buyers
A file of diet, nutritional supplements and vitamin buyers drawn from the Internet and space advertising is available. The Essential Nutritional Health Buyers file contains the names of 43,000 who spent $23 to $50. The monthly hotline count is about 5,000.
Selections: Gender, age, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., 845-357-1881
Expo Magazine
Expo Magazine’s postal and e-mail lists are on the market. A total of 5,569 controlled-circ subscribers and 3,299 e-mail addresses are offered. Expo is the official magazine of the International Association for Exhibition Management, published by Ascend Media. Its readers manage trade exhibitions and conventions.
Selections: Business/industry type, job function, state/SCF/ZIP
Price: $120/M (postal); $1,400 (entire e-mail file)
Contact: Statlistics, 203-778-8700
Internet Survey Group
Individuals who’ve completed an online lifestyle survey are listed here. As an incentive to participate in the poll, plasma-screen TVs were awarded to two selected people. A universe of 60,000 names is being offered. The Internet Survey Group file reportedly is growing by about 13,000 hotline names per month.
Selections: Gender, date of birth, income, marital status, state/SCF/ZIP
Price: $85/M
Contact: Carney Direct Marketing Inc., 800-240-3349
Idea Village Web Buyers
Idea Village Products Corp. has released a postal list of online buyers generated by direct response TV. It includes the names of 57,183 first-quarter purchasers and a March hotline with 10,445 names. The unit of sale ranges from $20 to $50, all on a credit card.
Selections: E-mail, gender, state/SCF/ZIP
Price: $100/M (postal); $110/M (e-mail); $250/M (telemarketing)
Contact: Impulse Media, 203-825-4652
Healthy Living Lifestyle
The names of more than 500,000 women who responded to infomercials or space advertising and purchased human growth hormone are being offered on the Healthy Living Lifestyle file. The unit of sale ranges from $75 to $300. Walter Karl Inc. is the manager. These customers range in age from 30 to 55 and their average income is $40,000. Only about 5% of these individuals are men.
Selections: Hotlines, credit card, state/SCF/ZIP
Price: $80/M (base)
Contact: Walter Karl Inc., 845-620-0700
Self-Improvement Consumers
This is a list of men and women who responded to direct mail offers related to health and spirituality. Women account for 56% of the 4.2 million individuals named here. Eight separate hotlines are available, including a weekly one. Numerous lifestyle selects are offered.
Selections: Hotlines, lifestyle, gender, age, presence of children, income, marital status, occupation, education, state/SCF/ZIP
Price: $120/M
Contact: Infocore Inc., 706-607-2500
African-American Golfers
Mail Marketing Inc. is offering a list that identifies nearly 200,000 African Americans who play golf. The source for the African-American Golfers file is direct mail surveys. Additional demographic and psychographic data are available.
Selections: Household income, phone, exact age, lifestyle, presence of credit card, children by age, gender, homeowner, marital status, mail order buyer
Price: $90/M
Contact: Mail Marketing Inc., 201-750-3222
Demographic Voter DB
KnowledgeBase Marketing’s demographic voter database identifies 25 million registered voters from 17 states and the District of Columbia. Postal and e-mail addresses are available. Among the demographic selections offered are bankruptcy suppression and contact lens wearers. A party-affiliation select for 19 million records is being offered free.
Selections: Demographic, Prizm/MicroVision neighborhood, 2000 census data, children’s presence by age, number of children, dwelling type, education, estimated income, exact age, family position code, gender, height/weight, homeowner, length of residence, mail order buyer, mail responsive, marital status, median net worth, occupation, ethnic/race code, telephone, county, state/SCF/ZIP
Price: $40/M (base)
Contact: KnowledgeBase Marketing Inc., 972-705-2779
Online Furniture Buyers
Milwaukee-based National Business Furniture is releasing customers’ names from its OfficeFurniture.com and Furniture.com divisions. The smaller FurnitureOnline.com home furnishings buyers list offers 22,544 names, including 11,572 buyers from the last 12 months, who spent an average of $150 per order. OfficeFurniture.com identifies 33,526 buyers. There are 9,475 last-12-month buyers named; the typical order was $150.
Selections: Purchase amount, recency. business/home address, gender, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., 914-925-2475
IT Business Edge Newsletters
Subscribers to six IT Business Edge e-mail newsletters, published by Narrow Cast Group LLC, are now available. The combined count for all newsletter subs is 16,321, but individual counts are available for each newsletter. The titles are Maximizing IT Investments, Aligning IT & Business Goals, Integrating the Enterprise, Fortifying Network Security, Empowering a Mobile Work Force and Optimizing Network Infrastructure. The majority of this audience consists of CEOs, CIOs and vice presidents in the information technology field. Some 56% of these individuals work at companies with 100 or more employees; 32% are at firms with 1,000 or more employees.
Selection: Newsletter
Price: $300/M
Contact: Direct Media Inc., 203-532-2455
NCRG
The National Conference and Research Group’s list of 13,221 attendees has been released. NCRG sponsors conferences on such topics as information technology, securities trading, franchising, telecommunications, biopharmaceuticals, insurance, construction, financial services and taxation. Attendees include senior executives, corporate lawyers and other business professionals concerned with legal and regulatory issues. Conference fees range from $995 to $1,395. The sole source is direct mail.
Selections: Industry, area of practice, state/SCF/ZIP
Price: $200/M
Contact: Marketry Inc., 425-451-1262
Health/Natural Food Enthusiasts
This last-48-month master file identifies 4.8 million men and women who responded to various direct mail offers. The Health/Natural Foods Enthusiasts list includes records as recent as March 2004. Five hotlines are offered, including weeklies and those for the last 12 to 24 months.
Selections: Lifestyle, age, presence of children, income, marital status, occupation, education, gender, state/SCF/ZIP
Price: $120/M (base)
Contact: Infocore Inc., 760-607-2500
Association of Engineering Geologists
Membership records from the Association of Engineering Geologists have become available for rental. The inaugural list manager is Infocus Marketing. A total of 2,129 paid members are being offered. The file provides the names of geologists and geological engineers who paid $75 in annual dues. AEG members generally work in close coordination with construction, foundation and highway engineers, and consult with environmental professionals.
Selections: State/SCF/ZIP
Price: $300 (entire file)
Contact: Infocus Marketing, 800-708-5478
Pro AV Magazine
Postal and e-mail files from Ascend Media’s Pro AV magazine have become available. A total of 16,708 active subscribers are being offered on the postal segment. The e-mail file contains 3,299 records. This controlled-circulation magazine targets audio and video professionals. About 93% of readers have the authority to purchase, specify and recommend products and services.
Selections: Primary business, job title, state/SCF/ZIP
Price: $120/M (postal); $1,800 (all e-mail records)
Contact: Statlistics, 203-778-8700
B2B Bonanza
Data derived from e-mail campaigns and online registration forms are being assembled for the B2B Bonanza master file. This compilation of 4 million businesses is growing at a rate of about 100,000 names per month. These names and addresses have been verified for postal mailing use. Data is captured through several third-party contracts. Most of the companies listed do business on the Internet. About 80% of the individuals named here are men.
Selections: SIC/NAICS codes, monthly hotlines, titles, number of employees, annual income, number of computers, descriptions, gender, age, state/SCF/ZIP
Price: $95/M (base)
Contact: Listdata Management Services Inc. 845-357-1881
MANAGEMENT CHANGES
Figi’s Inc.
Adrea Rubin Management Inc. has been chosen to manage a pair of food and gift marketer Figi’s Inc.’s lists. The larger Figi’s Fancy Food and Gift Buyers file identifies more than 1.5 million customers. Figi’s Gift Gallery list comes with 139,590 records. Figi’s screens customers and offers $70 to $120 in credit to make purchases. Seventy percent of its customers choose a deferred billing option. Women comprise about 72% of the customer base. The average unit of sale is $80. The sources are direct mail and the Internet.
Selections: Cash/credit card, hotlines, catalog requester, gift/personal buyers, Internet buyers, new to file, multibuyers, dollar amount spent, product, personalized products, state/SCF/ZIP
Price: $95/M (base)
Contact: Adrea Rubin Management Inc., 212-487-3783
Golf Publications
Direct Media Inc. is overseeing the newly enhanced Golf Digest Companies master file, in addition to taking on management responsibilities for three Condé Nast golf magazine lists. The master file offers the names of 1.9 million subscribers to Golf Digest, Golf for Women and Golf World magazines, and is enhanced with demographic and lifestyle elements from the InfoBase database. Women account for only 6% of the names listed. The average subscriber is 50 years old with a household income of $141,000 and a net worth of nearly $1 million.
Selections: Hotlines, address changes, gender, source, gift givers, Canadian, province, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., 203-532-3845
Thomson/Sheshunoff Files
Thomson Media’s Sheshunoff division has awarded its master file and 11 subfiles to Aggressive List Management Inc. This database offers subscriber names from a variety of fields, including banking, financial services, credit unions, insurance, higher education and government agencies. It names 79,785 buyers, subscribers and trial customers. The new Operations MIS DP file identifies 10,896 professionals who paid an average of $350 for products related to management information systems and data processing. Also available are the names of attorneys working in the banking and financial services sector, and professionals concerned with regulatory compliance.
Selections: Job function/title, gender, institution type, products purchased, asset size, one per company, state/SCF/ZIP
Price: $165/M
Contact: Aggressive List Management Inc., 847-304-4030
BusinessWeek Portfolio
MeritDirect has picked up several more BusinessWeek lists. It already was handling a number of e-mail files and a consumer database for the magazine. It now will also oversee four postal files and the magazine’s multichannel database, which includes a combination of 347,919 e-mail and postal records. BusinessWeek’s postal master file names 628,734 subscribers. Other postal lists identify management, corporate executives and small business professionals.
Selections: Business/industry, title, monthly hotline, gender, age, income, annual sales, home/business address, number of employees, lifestyle, state/SCF/ZIP
Price: $130/M to $140/M (base)
Contact: MeritDirect, 847-492-1350
Kevin’s Fine Outdoor Gear & Apparel
D-J Associates has been named manager of the list from Kevin’s Fine Outdoor Gear & Apparel, which includes the names of 11,647 who made a purchase over the last year. Some 70% of these customers are men. Their average order exceeds $120.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: D-J Associates, 203-431-8777
NAMG’s Hunting/Fishing Clubs
North American Membership Group Inc. selected Chilcutt Direct Marketing to manage nine lists related to its hunting and fishing clubs. NAMG promotes lifestyle clubs to men through membership, publishing and continuity marketing programs. The North American Hunting Club file offers the names of 677,108 active members. The typical member is 46 years old and earns $62,500 a year on average. About 88% are homeowners. The fishing club file identifies 382,961 members. These individuals are generally about age 48 and make $60,800 annually. About 65% are homeowners. Separate lists of Canadian members, product buyers, bow hunters and master files are available. Each file offers numerous list segments. The source is direct to publisher.
Selections: Canadian, hotlines, change of address, gender, hotlines, paid, source, state/SCF/ZIP
Price: $95/M to $150/M (base)
Contact: Chilcutt Direct Marketing, 903-577-1551
Heartland Music/Serenade
Infinity Resources Inc. has chosen Catalog Corp.’s Acme List Management division to represent the Heartland Music and Serenade catalog lists. The Heartland Country and Rock file consists of 121,175 customers. At least 60% are men, who on average are 53 years old. A order runs about $54. There are 13,672 names on the Serenade music catalog list. The typical Serenade customer is about 50 years old and spends $48 per order.
Selections: Dollar amount spent, gender, state/SCF/ZIP
Price: $95/M
Contact: Acme List Management, 847-587-1160
Mad Magazine and DC Comics
The DC Comics subsidiary of Warner Bros. Entertainment Co. has appointed Millard Group Inc. to manage the Mad Magazine and DC Comics lists of active subscribers. Mad’s file identifies 83,449 subscribers. About 80% are men. Subscribers’ average age is 23, but 28% are 30 or older. The sources are bind-in cards, agents and direct mail. DC Comics has 48,769 active subscribers on its file. Their average annual income is $40,000. Fifty-four percent are men, 53% are credit card buyers and 36% are homeowners. About 60% of these individuals are between age 35 and 54.
Selections: State/SCF/ZIP
Price: $75/M (DC); $85/M (Mad)
Contact: Millard Group Inc., 603-924-9262
United Research Publishers
ClientLogic Specialists Marketing Services has been chosen to manage the United Research Publishers list. Quarterly counts for 2003 are being offered, with 13,000 to 22,000 names each. This is a list of seniors who responded to space advertising and purchased books about various health topics. The average unit of sale was $18. Records going back to 2000 are available. (This file previously was managed under the name Health Tips by Macromark Inc.)
Selections: Gender, state/SCF/ZIP
Price: $100/M (base)
Contact: ClientLogic Specialists Marketing Services, 201-865-5800
Pfingsten Publishing
McCarthy Media Group Inc. has been tapped to manage three controlled-circulation files for Pfingsten Publishing LLC. Pfingsten’s circulation department previously coordinated list rentals. MRO Today is the largest publication with 120,017 records, followed by Progressive Distributor with 40,016 and Contractor Tools and Supplies magazine with 25,905 records. MRO Today is sent out to manufacturing firms which are categorized under Standard Industrial Codes 20 through 39. Most of the subscribers listed here reportedly are concerned with industrial maintenance, repair, operations and procurement. Contractor Tools and Supplies reaches commercial and multifamily residential and specialty trade contractors. Around 97% of these subscribers have purchasing authority. Sales, management and promotions professionals involved with industrial products distribution receive Progressive Distributor.
Selections: SIC, job title, number of employees, products, distributor associations, state/SCF/ZIP
Price: $125/M
Contact: McCarthy Media Group Inc., 608-837-4343
Chamisa Ridge
Catalyst Direct Marketing is now managing Chamisa Ridge Inc.’s file of catalog customers. Chamisa Ridge is a marketer of herbal remedies for horses and other animals. It also offers a selection of equestrian-inspired apparel, jewelry and gifts. A majority of the 8,827 last-12-month buyers are women. There are also some 16,550 last-24-month and 5,780 last-six-month buyers’ names available. The average unit of sale is approximately $80.
Selections: Gender, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Catalyst Direct Marketing, 201-405-1414
Projects@Work
L.I.S.T. Inc. now manages IIR Exhibitions Inc.’s 26,288-name Projects@Work magazine e-mail subscriber file. This property previously was managed in-house.
Selections: Industry, job function, product/services, purchasing role, state/SCF/ZIP
Price: $300/M
Contact: L.I.S.T. Inc., 516-358-5478
Spray-N-Grow
Chilcutt Direct Marketing has been appointed list manager by Spray-N-Grow Inc., a Rockport, TX-based gardening supplies company and manufacturer of organic plant fertilizer. The file identifies 17,578 buyers, who on average spent $44 per order during the last 12 months. About 70% of the firm’s customers are women. Direct mail is the source.
Selections: Hotlines, state/SCF/ZIP
Price: $75/M
Contact: Chilcutt Direct Marketing, 405-478-7245
Trade Show News Network
MeritDirect has been named manager of Trade Show News Network’s postal master file and e-mail list. The 31,761 named on TSNN.com’s master file include registered Web site users, newsletter subscribers and seminar attendees, exhibitors, show producers, software buyers and suppliers who requested information about various products. There are 34,292 e-mail addresses available.
Selections: Job function, industry role, title category, trade show budget, state/SCF/ZIP
Price: $120/M (postal); $300/M (e-mail)
Contact: MeritDirect, 847-492-1350
INSERT MEDIA
Country Sampler Co-ops
The Country Sampler Country Crafts co-op targets women who read Country Sampler, Country Marketplace or Country Business magazines. About 85% of this audience is married; the median household income is $69,600. Offers go to 300,000 twice a year. Another co-op, Country Sampler Home Decorator, targets 150,000 readers of Country Sampler Decorating Ideas or Decorate With Paint magazines. About 80% of these women are married. Average annual income is $70,600. A 6-inch by 9-inch envelope is used for both programs. Pieces heavier than a quarter-ounce will be charged an extra $25/M per quarter-ounce.
Price: $60/M
Contact: Allmedia Inc., 469-467-9100
Action Village
Action Village Inc. is offering package insert and catalog blow-in programs intended for boys ages 12 to 18 who buy tabletop games, paintball gear and products for extreme sports. About 500,000 catalogs will be mailed this year. Package shipments are estimated at 270,000. Up to two inserts will be accepted for each program.
Price: $60/M (PIP); $35/M (blow-in)
Contact: Leon Henry Inc., 914-285-3456
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