CoolSavings, Chicago, will add 500,000 Hispanic households to its direct response marketing efforts. Every household within the program will have opted in to receive marketing materials, according to the company.
“From consumer packaged goods manufacturers and retailers to direct marketers and media publishers, companies are increasingly recognizing the value of marketing to this fast-growing and economically powerful segment of the population,” Ken Treske, chief marketing officer at CoolSavings said in a statement.
Network
