McDonald’s Sponsors Tony Hawk Tour
McDonald's Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign "I'm lovin' it." Big Mac gets a presence at Hawk's 29-city Boom
McDonald's Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign "I'm lovin' it." Big Mac gets a presence at Hawk's 29-city Boom
What kid, dreaming of becoming a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage. That's the premise for a new
Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los
Mattel is hitting tween girls right where it counts, in the cell phone. The promotion entices young girls to buy its fall Chillin' Out line of My Scene
Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast
Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of
Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the
In conjunction with the debut this month of a new Barbie storybook series, Random House Children's Books is sponsoring a sweepstakes to drum up interest.
KFC Corp. tweaks the reality TV craze with a contest that lets consumers create a TV commercial. The September campaign dangles a $10,000 prize and one-time
Helen of Troy Ltd., a personal-care products manufacturer, agreed to buy Unilever's Brut line of men's deodorants for $55 million. The deal is expected
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