Discovery Kids and Hasbro Join in Watch and Win Sweeps

Posted on by Chief Marketer Staff

What kid, dreaming of becoming a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage.

That's the premise for a new Watch & Win sweepstakes Discovery Kids and Hasbro have planned to promote via the hit series Trading Spaces: Boys Vs. Girls.

Discovery Kids and Hasbro
use Watch & Win promo
to deliver viewers

The Totally Insane Room of Your Dreams sweeps launches Oct. 4 during the Discovery Kids on NBC programming and runs through Nov. 16.

Kids collect clues from the show and then go to to enter to win the grand prize: a room of their dreams fashioned by designers from the series. Thirty-five winners (five from each week) take home something from that week's episode. Some 600 instant-win prizes will be awarded at during the promotion.

Print ads in Sports Illustrated for Kids, Teen People, CosmoGirl, Disney Adventures, Marvel Comics, Jr., DC Comics Kids and Nickelodeon Magazine support. TV ads will run in 16 markets and each spot highlights a Hasbro product. The campaign will also be promoted through online advertising on kids sites, on popcorn bags in movie theatres nationwide and in Discovery Channel stores.

EastWest Creative handles. Trading Spaces: Boys V. Girls debuted May 17.


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