Kraft Serves Hispanic CD

Posted on by Chief Marketer Staff

Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los Sonidos del Sabor CD free at checkout.

Participants also get a free copy of Kraft’s Comida y Familia booklet with recipes and discounts. The special Hispanic Heritage issue has bios, photos and info about the favorite foods of the singers on the CD.

P-O-P displays appear in hundreds of grocery stores in Houston, New York, Dallas, Los Angeles, Chicago and Miami through Oct. 15. A sweeps at Kraft’s Hispanic Web site,, will give away additional copies of the CD, which features Latin Pop, Tropical and Mexican singers. The sweep runs through year end. Universal Music Special Markets, Los Angeles, created the CD.


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