Kraft Serves Hispanic CD

Posted on by Chief Marketer Staff

Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los Sonidos del Sabor CD free at checkout.

Participants also get a free copy of Kraft’s Comida y Familia booklet with recipes and discounts. The special Hispanic Heritage issue has bios, photos and info about the favorite foods of the singers on the CD.

P-O-P displays appear in hundreds of grocery stores in Houston, New York, Dallas, Los Angeles, Chicago and Miami through Oct. 15. A sweeps at Kraft’s Hispanic Web site,, will give away additional copies of the CD, which features Latin Pop, Tropical and Mexican singers. The sweep runs through year end. Universal Music Special Markets, Los Angeles, created the CD.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!