CONSUMER-MARKETING | ENGAGEMENT

Sandwich chain Jersey Mike's breaks a "Eat Big Win Bigger" sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain's 205 restaurants

Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to

Fox Sports Net and Old Spice spent the summer looking for the perfect "high endurance" guy. He had to prove himself by lathering up in the shower with

Marketing conglomerate Alloy, Inc. will buy retailer Delia's Corp. for $50 million. Adding Delia's $138 million business extends Alloy's reach to teen

Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins

A Gus Macker 3-on-3 basketball tournament is coming to your community and you've been approached about a sponsorship. The basketball aficionados at your

A Gus Macker 3-on-3 basketball tournament is coming to your community and you've been approached about a sponsorship.

SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive

Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren't

Coca-Cola has tapped basketball star LeBron James as spokesperson for its Powerade and Sprite brands in a new six-year marketing deal. James will serve