CONSUMER-MARKETING | ENGAGEMENT

This holiday season, Rayovac, one of the world's leading battery companies, launched the largest consumer promotion in its history: a tie-in with the

WHAT KID, DREAMING OF BECOMING a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage? That's the premise for a new

Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.

The famous Carnegie Deli hosts a sandwich-making contest on Nov. 3, National Sandwich Day. Five finalists in Finlandia Cheese's Great Sandwich Recipe

Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs

McDonald's Corp. may end Best Chance Monopoly early, since some restaurants seem likely to run out of game pieces before the Nov. 10 end date. According

Pinnacle Foods packs an SUV with pickles in an on-pack sweepstakes to spur trial for three new varieties of Vlasic pickles. Thirty five million jars of

Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get

Pepsi-Cola Co. and Apple Computers will make 100 million bottles sing in an under-the-cap promo that lets consumers download free songs. The February-March

It's a phone. It's a camera. It's a PDAno wait, it's the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,