This month, McDonald's and Sony have begun a worldwide summer promotion to provide customers with the latest in digital music. The deal between the burger giant and the entertainment powerhouse has been talked about for months, although the two tried to ...
This week, in support of its new miniseries, 5ive Days to Midnight, the Sci Fi Channel is installing temporary live billboards in New York City storefronts. Yesterday, the graphic murder from the television show's first scene was reenacted by actors in ...
Hotel chain Country Inns & Suites by Carlson woos families with a summer promo tied to Lemony Snicket's A Series of Unfortunate Events. The tongue-in-cheek children's books are the inspiration for Country Inns' Summer Family BookBreak Package. Families ...
While the world's best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America's Top Cat Lover. And instead of trying to run the fastest, jump the farthest ...
Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster's has embarked on a nationwide mobile marketing tour. The tour began in May and runs throughout the summer as it seeks out ...
Despite controversy over fast food contributing to rising obesity, hamburger chain Krystal is holding its first-ever world hamburger-eating championship this fall. Billed as the Krystal Square Off, the 11-event hamburger-eating circuit will run ...
After a successful 2002 run with Spider-Man, Dr Pepper has signed on as the exclusive soft drink of the upcoming Spider-Man 2, due in theaters this month. In two new instant-win games, tied to the June 30 theatrical release of the Sony film, talking ...
Kellogg Co., Kraft Foods, General Mills and Unilever are participating in a low-carb promotion running in 50 Wisconsin supermarkets. The June 2-13 in-store promo showcases low-carb products and uses a carnival-style Carb-o-Wheel to demonstrate the ...
Universal Studios has created Universal Studios Partnerships (USP), an agency-inspired entity designed to oversee multi-divisional corporate alliances as well as theatrical and home entertainment promotions. USP will service the needs of both Universal ...
Loews is reaching out to customers this summer with a giant three-story popper that makes its debut outside the Sony Loews Theater in New York City on Broadway and 68th Street on June 6. The popper will promote the upcoming Discovery Channel show, Big!, ...
