General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and ...
HIT Entertainment is releasing two new direct-to-video titles July 13 with consumer promotions. The studio will release High Noon in the Bathroom, the third video based on the Nick Jr. preschool series, Rubbadubbers. The video contains five animated ...
Discovery HD Theater today kicks off its first-ever national consumer promotion, The HD Father's Day Sweepstakes. The sweeps aims to raise awareness and generate excitement for high-definition television during the busy retail season surrounding ...
Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour--truth Orange--designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco ...
Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road
I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,
RESTAURANTS, CAFES and retailers are all going digital Starbucks has partnered with Hewlett-Packard to bring a CD-burning service to latte lovers; McDonald's
WHILE BABY BOOMERS still have higher incomes than their younger Gen X counterparts, they are spending less at retail as their disposable cash gets eaten
Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television
SMILE! YOU'RE ON HEWLETT-PACKARD'S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down
