Baja Fresh is using a sweepstakes to promote the release of the film The Terminal. The sweepstakes, which ends June 30, offers the grand-prize winner a private screening at a local theater with 50 friends. Ten first-place prizes are Carta Baja Fresh ...
Hormel Foods is running a summer-long radio promo for its Kid's Kitchen microwave meals that encourages kids to read. The effort, called School's Out Make a Splash with Kid's Kitchen, uses on-air and in-store ads sending kids to ...
In a nod to the 2004 Olympic Games, Ben & Jerry's Scoop Shops are hosting a tongue-in-cheek Ben & Jerry's 2004 Summer Games promo. Consumers compete for a grand-prize trip to Burlington, VT headquarters for an awards ceremony and rock concert tied to ...
As part of an initiative to get travelers to explore America's 388 national parks, the National Park Service and the Travel Industry Association of America have embarked on a national campaign to promote the country's lesser-known parks. The See ...
Thrifty Car Rental has launched an online sweepstakes with 85 daily prizes of a free weekly car rental in the U.S. Winners will be randomly drawn daily from among all entries received by 5 p.m. CDT that day, and non-winning entries remain eligible for ...
Cartoon Network is seeking real-life girls to represent The Powerpuff Girls in its new print and on-air campaigns. Girls ages six to 16 can enter Cartoon Network's Style Heroes Model Search now through Aug. 11. Entry forms are downloadable at ...
As part of their centennial celebration, taking place throughout the year, Loews Cineplex Entertainment is searching for the Ultimate Film Fan. As part of the search, the program will feature a national sweeps, local market events and a jingle contest ...
Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 ...
McDonald's offered samples of Coca-Cola's new mid-calorie cola, C2, last weekend in some of its restaurants. Twenty-seven restaurants in Atlanta, New York, Chicago, Los Angeles and Orlando gave away a 12 oz. can of C2 with any purchase. Drive-thru ...
Panasonic Consumer Electronics Co. has embarked on a national mobile marketing tour, launched last week during the 2004 Indianapolis 500. The program is designed to bring the excitement of Panasonic's Indy Racing League Super Aguri Fernandez Racing team ...
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