Covering Their Assets
The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,
The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,
Did you know that an ostrich's brain is smaller than its eye? That's just one of the interesting facts you never knew you wanted to know that can be discovered
Broadcast networks broke new ground at this year's upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming
It's time again in our country's democratic cycle to elect those who will shape and influence the economic, environmental, international and societal
Kahlua has teamed with the upcoming film Catwoman to push its coffee liqueur during the busy summer season. The marketing blitz includes promotions at bars across the country focused on the first drink of the night. Catwoman-themed visuals and POS ...
Starbucks held its first North America sampling day yesterday to let customers taste its new light blended coffee. Customers were invited to visit any U.S. or Canadian retail store to get a free cup of one of three new light blended coffees: Coffee ...
In celebration of rock 'n roll, online travel company Orbitz is launching its Summer of Rock promotion, which offers an online, multi-city backstage pass to visit the country's music landmarks. The Summer of Rock promotion can be found at ...
To build hype for the launch of its new TV series Celebrity Blackjack, Game Show Network (GSN) is launching the online Lucky Stars Sweepstakes. The promotion begins July 1 in advance of the July 5 premiere and runs through July 20. Consumers are offered ...
Spidey hits theaters nationwide today, but promotional partners have been gearing up for the sequel's premiere for months. More than 14 different brands have stepped up to help sustain the costs of marketing the film to audiences nationwide, but has ...
With gas prices at an all-time high, Taco Bell hopes that customers will notice its new Big Bell Value Menu as it gives away thousands of gallons of gas. The national Big Bell Value Fill Up promotion will take place in nearly a dozen markets across the ...
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