Taco Bell Gives Away Gas in 12 Markets
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by Chief Marketer Staff
With gas prices at an all-time high, Taco Bell hopes that customers will notice its new Big Bell Value Menu as it gives away thousands of gallons of gas.
The national Big Bell Value Fill Up promotion will take place in nearly a dozen markets across the U.S. including Chicago, Houston and Los Angeles. Taco Bell-attired attendants will man the regular-grade gas pumps. They’ll invite customers to spin a wheel with the seven Big Bell menu items and their prices.
Depending on the price of the product they land on, customers can fill up to 15 gallons for 99 cents to $1.29. Attendees will also be washing windows and handing out coupons for a free Big Bell menu item.
TV spots, via Foote, Cone & Belding, San Francisco support.
