CONSUMER-MARKETING | ENGAGEMENT

Subway’s Four New Warner Bros. Premiums

|  by Chief Marketer Staff

Subway Restaurants, Warner Bros. Consumer Products and DC Comics are teaming up to introduce a collection of four premiums based on Kids' WB's animated series Static Shock. The toys are available through July 4 in Subway Kids' Pak meals at participating ...

NASCAR Rejects Diageo as Sponsor

|  by Chief Marketer Staff

Diageo, set to pay millions to sponsor a top car racing team, was rebuffed by NASCAR, which said no to allowing a hard liquor company to sponsor Jeff Burton's No. 99 Ford. NASCAR does allow beer and malt liquor sponsors but has had a long-standing ...

Woman Injured in Diamond Dig Promotion

|  by Chief Marketer Staff

A woman in a race to dig for diamonds in the infield at last Thursday's Delmarva Shorebirds game was rushed to a hospital after she tripped in a crowd of gemstone-hungry mad dashers. "She didn't find jewelry, but the good thing was, she was treated ...

GameWorks Gives Away Free Comic Books

|  by Chief Marketer Staff

This Saturday comic book stores across the country will give away comic books to promote Free Comic Book Day. GameWorks is holding a Spider-Man 2 party this Friday As part of a partnership between Diamond Comic Distributors and GameWorks, all ...

Birmingham Fans Getting Free Plungers

|  by Chief Marketer Staff

Roto-Rooter Services Co. will give away 1,500 plungers at the Birmingham Barons baseball game as part of a sponsorship the plumbing company made last week with the team. Roto-Rooter's deal includes stadium signage, radio advertising, on-field promotions ...

Hampton Hotels Encourages Summer Vacations

|  by Chief Marketer Staff

Hampton Hotels wants consumers to travel this summer and to visit its Web site to find the latest hotel and activity information and vacation tips. This summer, Hampton is highlighting HamptonInn.com as a planning resource and anyone who books a room ...

Cola War Hits Daytona Speedway

|  by Chief Marketer Staff

The NASCAR race at Daytona International Speedway this summer may be sponsored by Pepsi, but Coca-Cola promises it will make its presence known on the track. Competing in the Pepsi 400 on July 3 will be eight drivers in cars wrapped to promote Coke's ...

Strug: Terror Threats Won’t Stop Gymnasts

|  by Chief Marketer Staff

NEW YORK—High-profile NBA players such as Detroit's Ben Wallace and Richard Hamilton may have turned down their Olympic invites due to security concerns, but don't expect any members of the U.S. Gymnastics teams to turn down a chance at a Gold Medal. ...

Sony Sponsors Vans Warped Tour This Summer

|  by Chief Marketer Staff

Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours' 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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