NASCAR and Cartoon Network have teamed to develop the NASCARtoon Racing brand, a customized on-air and online campaign sponsored by Kellogg's and designed to engage young fans with the excitement of NASCAR racing through the familiarity of their ...
RadioShack is sending 140 lucky winners on free trips to Universal Orlando as part of a July sweepstakes to drive in-store traffic. From now through July 29, customers can visit any participating RadioShack store and pick up a registration form or visit ...
The sexual lubricant brand K-Y is getting romantic, encouraging couples around the country to go on dates via a sweepstakes that awards a double date with The Bachelorette duo Trista and Ryan Sutter. The sweeps ties in to the brand's National Date Night ...
Clear Channel Entertainment promotes low-carb treats at its concert venues with a Sweet Seats of Summer promotion. Clear Channel signed Carbolite Foods' CarboRite as the official low-carb snack for 20 amphitheaters in top markets. Concertgoers can win ...
Superstation WGN has launched the Boys of Summer Sweepstakes, a promotion that awards all-expense paid trips to cable subscribers from around the country who can watch their hometown teams battle the Chicago Cubs at Wrigley Field. The contest is a fully ...
Paula Bowen of Renton, WA, may have never heard the name "Miguel Tejada" until he replaced New York Yankees slugger Jason Giambi in the Century 21 Home Run Derby. But the Orioles shortstop clubbed an event-record 27 homers in Houston Monday, topping a ...
Sony Computer Entertainment America reunites with Ozzfest, the long-running summer festival, as a sponsor for a fourth year. The 26-stop festival kicked off on July 10 and concludes on Sept. 4 in West Palm Beach, FL. As sponsor, Sony will feature a ...
Campbell Soup Co. has teamed with NBC and Scholastic for an unusual contest that runs on-air, on-pack, in schools and online. The American Dreams Essay Contest weaves a competition into the story line of American Dreams' third season this fall: ...
Pfizer has signed a $1 million advertising buy with Radio Disney to get the word out about its anti-itch cream to kids and their families. Two sweepstakes will be touted on-air. The Three Times the Adventure sweepstakes will award one lucky listener ...
A Westchester County executive has called for consumers to boycott Kellogg Co. just days after the company halted cereal shipments to two states, citing environmental concerns. Westchester County Executive Andrew Spano called for the boycott Tuesday ...
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