CONSUMER-MARKETING | ENGAGEMENT

Dunkin’ Donuts Turbo Ice Challenge in Maine

|  by Chief Marketer Staff

Four local celebrities will meet face to face this Sunday at the Dunkin' Donuts Turbo Ice Challenge for Charity in Maine touting Dunkin' Donuts' new Turbo Ice beverage. The event takes place at the Maine Mall parking lot where local radio DJs and two ...

The Power of Pins

|  by Chief Marketer Staff

Rainbow Foods was a 23-store regional supermarket chain in Minneapolis in the late 1980’s when the area was selected to host the 1990 U.S. Olympic Festival. The president of Rainbow, Sid Applebaum was a huge fan of the games and very interested when ...

Coke Promo Worries Military Brass

|  by Chief Marketer Staff

Coca-Cola Co. has no plans to curb its Unexpected Summer promo despite security concerns on military bases. Some military officials are worried that the cell phone and global positioning chips seeded in more than 100 cans could be used to eavesdrop on ...

Virtual Florida Hitting the Road

|  by Chief Marketer Staff

Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers. The Florida Experience is a visual display of sights, sounds and activities found ...

Playing Politics

|  by Chief Marketer Staff

PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to

A Taste of Hollywood

|  by Chief Marketer Staff

IN A HIGHLY anticipated deal, McDonald's Corp. has joined forces with Sony Connect, Inc., which is angling to be a major player in the digital music world.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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