CONSUMER-MARKETING | ENGAGEMENT

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

With the 2004 Athens Olympic Games upon us, I'm reminded of my own brush with Olympic glory in 1984. Of all the things I've seen in thirty-two years in

ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe's message. Then on-the-street marketing joined the

Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft

Nothing adds zing to a corporation's trade show presence like a live and often very lively special event. So say design pros along with their savvy marketing

To build excitement in local communities, the Travel Channel and Time Warner Cable are shining the spotlight on cities across the U.S. to inform schoolchildren about what's cool where they live. After students have learned what makes their hometown ...

Apparel marketer Ecko Unltd. is running a 10-city mall tour to find models for its upcoming print ads. The American Dreams Model Search and Mall Tour began July 10 and runs through Sept. 18. Consumers visit the American Dreams center to audition for ...

Young tennis fans from the Los Angeles area got a lesson from industry leaders on the business of tennis yesterday at the JPMorgan Chase Leadership Day for Kids, which was held during the JPMorgan Chase Open at the Home Depot Center in Carson, CA. ...

Destiny's Child will perform this fall for the Pepsi Play for a Billion TV game show. One song from the group's first performance in nearly two years this summer in Los Angeles will air exclusively on the Pepsi show set for Sept. 12. The group will be ...

TLC is helping lucky homeowners upgrade their spaces with the Win While You're Out sweepstakes beginning Sept. 13. TLC and partnering affiliates will give consumers nationwide the opportunity to win a $10,000 grand prize to turn an ordinary room in ...