CONSUMER-MARKETING | ACQUISITION

Ben & Jerry's Homemade will bring at least one environmental activist along when it goes on the road with the Dave Matthews Band this summer. Ben & Jerry's serves up Dave Matthews Band, with a side of global-warming smarts Ben & Jerry's piggybacks the ...

Nestlé USA and Hershey Corp. are readying new candies for summer—some with familiar brand names, and some new. Nestlé bows Donutz candy on May 23 with a tie-in to Warner Bros.' Charlie and the Chocolate Factory, opening July 15. The in-pack sweeps ...

Bacardi Silver has partnered with Turner Broadcasting System and reruns of the sizzling hit series Sex and the City to drive brand awareness and sales. The Turn on TBS, Turn on the Flavor campaign kicks off May 16 with plenty of in-store promotions and ...

American Airlines and Blockbuster have partnered for a sweepstakes that offers consumers a $10,000 travel gift certificate and a digital video camera. Consumers can enter the Feature Presentation sweepstakes by completing an entry form at AA.com/promo. ...

After 28 years, 'The Force' still has strong ties to Burger King Corp., which this week will launch its first global promotion surrounding the release of Star Wars: Episode III Revenge of the Sith. Starting today, U.S. consumers can collect 31 Star Wars ...

Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western's loyalty ...

KitchenAid is paying homage to one of its best-known products, the dishwasher, by running a sweepstakes to find the country's longest running KitchenAid model. And, it's dangling an incentive for the first 5,000 participants: a $100 mail-in rebate on ...

An overwhelming response from NASCAR fans has prompted Nextel Communications, Inc. to extend fan voting for the NASCAR Nextel All-Star Challenge, which will send an eligible driver to the circuit's All-Star race. Fans can continue to cast votes until ...

In a growing twist on incentive programs, online real estate companies are resorting to alternative tactics, including free airline miles, to tempt consumers to buy or sell a home or choose an agent or finance a mortgage. The incentive has become so ...

Lucy and Ethel may not be on hand to help out with this event, but visitors to the Beaulieu Vineyard grape stomping tour for charity will get a chance to crush some grapes and win some great prizes. The Napa Valley vintner—armed with a $500,000 ...