CONSUMER-MARKETING | ACQUISITION

After resetting its mission, a new digital and consumer centric brand strategy and campaign found millions of interested viewers.

Both Gucci and adidas got off to a bad start by marketing highly insensitive products for Black History Month.

For the next three months, the Red Robin Food Truck is on the road celebrating its 50th birthday with consumers.

Here's a look at how several branding, including Pizza Hut, Sleep Number and Mercedes-Benz activated during Super Bowl weekend.

Valentine’s Day is just around the bend and Mars is ready to celebrate with a pop-up shop sweetened with its gums, mints and candies.

David Ogilvy considered Claude Hopkins' work required reading last century. Here's why it still appplies to digital marketing in 2019.

Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.

SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.

AI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money.

Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.