Masterfoods USA's M&M's brand is putting all hands on deck with an integrated marketing campaign built around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.
When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline's marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?
Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father's Day.
Unilever's Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.
Passersby are doing double takes at the world's biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo's latest promotion.
Disney Parks, which last week said that it was integrating the marketing of its entire portfolio of parks and resorts worldwide under one theme, spent many months conducting the consumer research that lead to the change, one of its largest undertakings ever.
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.
Kraft Foods is reprising its Oreo & Milk Jingle Contest for a second year, but this time, consumers pick the winner.
Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme.
New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.
