CONSUMER-MARKETING | ACQUISITION

HarperCollins is out with a new story line: curl up on a couch this summer with a lively book and a fruity glass of chardonnay.

McDonald's is rolling out a mega promotion behind Disney's much anticipated release Pirates of the Caribbean: Dead Man's Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald's 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.

The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma.

Ocean Spray is sweetening up the Women's National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.

National Basketball Association superstar LeBron James is serving up points at the center of Powerade's new loyalty program called Powerade Athletic Club.

One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle.

Consumers who take to the road this summer may be in for some free gasoline thanks to a $30 million marketing campaign launched by Shell Oil Products U.S. The campaign, which is aimed at driving traffic to Shell gas stations, includes a sweeps, P-O-P materials and ads that appear across several channels.

AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto.

American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.