Do you Rely on Gut Instinct Over ROI?
A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.
A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.
The fallout from a British plan to force tobacco companies to sell their products in standardized packages is sending shivers down the spines of CPGs.
Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.
What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?
Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.
DickiesStore has seen big results since focusing on improving its SEO tactics.
You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you?
Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.
Click here to view the 2023 winners!