Designing a Successful Lead Gen Form
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.
As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
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