Channel | ROI | Metrics

We ask several top marketers….what matters most in professional (and personal) ROI?

Only 16% of people will try an app more than twice before deleting it, according to Compuware.

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.

Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.

The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.

What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?

Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.

Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.

Facebook's "Topic Data" product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?